Top 5 Social Apps Performance in Switzerland Q4 2023

In Q4 2023, Switzerland's top social apps experienced notable shifts in weekly downloads, revenue, and active user trends. Here’s a closer look at the performance of Facebook, Instagram, TikTok, Threads, and BeReal. Your friends for real..

Facebook from Meta Platforms, Inc. saw a fluctuating revenue trend, peaking at approximately $14.8K in the first week of December. Weekly downloads showed a significant rise towards the end of the quarter, reaching around 9.7K in the last week of December. Active users remained relatively stable, with a slight increase from 1.72M to 1.73M throughout the quarter.

Instagram experienced a notable increase in weekly revenue, peaking at around $44.4K in early November. Downloads also saw a rise towards the end of the quarter, with a high of approximately 13.5K in the last week of December. Active users remained fairly consistent, hovering around 1.92M.

TikTok demonstrated strong revenue performance, peaking at approximately $1.62M in the last week of October. Weekly downloads saw a significant increase in the last week of December, reaching around 14.8K. Active users remained steady, fluctuating around 1M throughout the quarter.

Threads showed a dramatic increase in weekly downloads in December, peaking at approximately 35K in the last week. Active users also surged, reaching around 59.6K by the end of December.

BeReal. Your friends for real. maintained a steady download rate, reaching approximately 4.5K in the last week of December. Active users saw a gradual increase, peaking at around 211K by the end of the quarter.

These insights come from Sensor Tower, where more detailed analytics and trends can be explored.